Any disruption in global shipping routes, port congestion, or freight volatility ultimately affects our local suppliers first, and is then passed down to us in the form of higher costs and occasional delays. This creates a cascading effect throughout the supply chain.

After gaining experience in Hong Kong, we felt more confident about expanding into Southeast Asia. Malaysia became our first destination in the region, and we continue to seek collaboration opportunities to further strengthen our presence here.

Our focus is on strengthening supply consistency, expanding dealer reach, and ensuring Malaysian motorists benefit from Dunlop’s latest global tyre technologies, including products developed to support the shift towards electrified mobility.

Kinto Tyres stands out by offering aftersales support such as product and technical training, which helps dealers and their employees strengthen their expertise to better serve customers.

We brought in two models: Journey-X High Performance (HP) tyres and Quest-X Ultra-High-Performance (UHP) tyres. The HP range is available from 13 to 18 inches, while the UHP range covers 17 to 22 inches. Market response has been very positive and encouraging.

In Malaysia, many Chinese tyres remain largely positioned as all-season or all-weather options, with some still falling short in areas such as wet grip and overall durability. In terms of longevity and consistent performance, very few Chinese tyres are able to match the premium brands.

We made the decision to expand into the tyre wholesale segment to reach a wider audience while strengthening our market presence. Diversification allows us to offer the market more options.

Every customer has different driving habits, expectations, and budgets. Instead of offering a one-size-fits-all solution, the team takes time to assess each situation, whether the priority is comfort, durability, performance, or value. It builds something far more valuable: long-term trust.